About Us
What is NarraTyx?
The name NarraTyx is a combination of the words “narrative” and “analytics”. It is an innovative tool that harnesses the power of personal stories to help organisations with talent development, culture strengthening and strategic decision-making. We combine narrative psychology with advanced data analysis to generate in-depth insights.
Our mission is to help organisations unlock their cultural capital by analysing personal stories and translating them into measurable insights that lead to better matches, stronger teams, and more sustainable growth.
Our team
Two passionate entrepreneurs, father and son, with a shared vision of the power of stories.
Raymond Godding
Founder & Strategic Advisor
My fascination with stories began in high school. Greek myths, the legend of King Arthur and the Holy Grail, the heroic journey of Odysseus. How people find their place in the world, longing for what lies beyond the horizon.
I am convinced that awareness of your true identity is an essential condition for your development and that the same principles apply to organizations. In our deeper motivations and enthusiasm, and in our personal experiences and perceptions, we find the seeds for learning and growing together.
I support organizations with issues related to employer reputation and labor market communication. I facilitate dialogues to establish a shared identity and vision and give language and image to organizational culture and transitions.
Pim Godding
Founder & Technical Director
From a young age, I was always curious about how things work, especially in the world of web technology and design. That fascination grew into a passion that has shaped my entire career.
Along the way, I learned that challenges and crises are not obstacles, but opportunities for growth. With the support of people who believed in me, I discovered the power to translate problems into learning experiences and solutions.
This is how I developed myself into a developer and product owner, specializing in e-commerce. Today, I see myself as a bridge builder between technology and organization: I make complex technical concepts understandable and applicable for companies. My perseverance and focus on continuous improvement ultimately led me to my current role as an internet entrepreneur, where I combine my creativity and expertise to make an impact.
Our mission & vision
We believe that every organization has a unique story waiting to be discovered.
Our mission
We want to help organizations make their cultural capital tangible by analyzing personal stories. By harnessing the power of stories, we gain measurable insights that lead to better matches between people and organizations, strong teams, and sustainable growth.
Our vision
We envision a future in which organizations reach their full potential by harnessing the power of personal stories. A world in which authenticity, connection, and growth are central, and in which technology and humanity go hand in hand.
Ready to strengthen yourself and your organization?
Start discovering the power of stories in your organization today and transform them into valuable insights.